AI has quickly evolved from answering questions to performing real tasks. Perplexity AI, once known only as a search engine, has transformed into an AI browser powered by Comet — a system that doesn’t just find information but executes complex actions. These new AI automation tools use Perplexity Comet agents to simplify work, research, content creation, and even sales prospecting. Here are ten of the most useful agents you can use today to automate your workflow.
The first is a live marketing intelligence agent. Traditional competitor analysis often means juggling dozens of tabs and manually copying data into spreadsheets. This agent analyzes multiple competitor websites at once, extracts key insights, and even exports them directly into Google Docs. It performs a full website comparison in minutes instead of hours, offering an efficient way to stay updated with your industry.
The second agent is a research agent. Anyone who has done online research knows how overwhelming multiple open tabs can be. This agent organizes them into dedicated workspaces, groups related information, and summarizes the findings. It can identify the top three to five themes across all your sources, highlight key implications, and save prompts for later use. You can even automate recurring searches and create shortcuts for faster results.
The third agent focuses on fact-checking. By simply copying text and prompting Comet, you can verify claims from any webpage. This makes it an essential tool for journalists, researchers, and content creators who need real-time fact validation.
The fourth is a news synthesizer agent. It automatically collects the latest updates for your chosen niche, such as AI or SEO, and uploads them into Notion or Google Sheets. It can be scheduled weekly, creating a centralized, auto-updated news database for content teams or marketers.
Next is a leads monitoring agent. It scans forums like Reddit or industry communities for high-intent questions related to your niche. For instance, if you run an SEO agency, this agent identifies posts from users actively seeking SEO help and emails you qualified leads. You can even automate it to run weekly and receive summaries directly in your inbox.
A sales prospecting agent builds on this by finding companies that match your ideal client profile and drafting personalized outreach emails. You define filters like company size, growth rate, or hiring patterns, and it produces verified lists of prospects. While Perplexity Comet can’t yet collect emails automatically, integrating it with LinkedIn Sales Navigator or Apollo makes the process seamless.
For marketers, there’s also an audience research agent. It navigates Reddit, YouTube, and other platforms to gather real quotes and customer pain points. It compiles these insights into a spreadsheet, helping marketers understand their target audiences deeply and craft better messaging.
The eighth tool is an SEO agent. It analyzes search results, identifies ranking patterns, and builds SEO content briefs from real-time data. This agent is especially valuable for tracking new updates from Google AI Mode, helping you spot trends before competitors do.
Another major use case is the conversion optimization agent. This one audits websites, follows your documented process, and compares competitor checkout flows. It identifies issues and suggests fixes that could improve conversion rates. Businesses can even ask the agent to generate a presentation summarizing the audit findings.
Finally, there’s the executive assistant agent. Integrated with Google Workspace, it prepares you for meetings, researches prospects, and compiles detailed notes about each company. It can also schedule events automatically, such as adding upcoming conferences to your calendar. This transforms Perplexity Comet into a true AI-powered office assistant capable of saving hours every week.
AI is rapidly moving from curiosity to practical necessity. Tools like Perplexity Comet agents are leading the way by automating repetitive tasks that once consumed entire workdays. From research and prospecting to SEO and scheduling, these AI automation tools provide scalable, intelligent solutions for individuals and businesses alike.
For a deeper look at how Perplexity AI works and integrates with modern workflows, visit Perplexity.ai’s official website.